Now What? Workshops 2018

Now What? Workshops landed in April 2018. It was an action-packed couple of days full of hands-on learning and networking. If you missed this year's event, stay in touch. We'll keep you up to date on future Now What? events about how to maintain and improve your website.

Wednesday, April 25, 2018

  • 8:00

    Registration

  • 8:30 - 12:00

    “Content structure: An editor’s perspective”

    This session will take you from narrative to chunks—without losing the story. If you come from an editorial background, content “structure” doesn’t mean the same thing it does to a technical person. But your editorial understanding of narrative structure gives you a solid framework to craft a technical content structure that can make your work even more effective.

    Laura Creekmore

    President, Creek Content
  • 12:00 - 1:30

    Lunch

  • 1:30 - 5:00

    “Build Your Digital Writing Toolbox”

    Creating content collaboratively with stakeholders, editors, designers, and writers adds complexities to the production process the average word processor just wasn't designed to handle. For many organizations, a lack of workflows that support multiple authors with varied backgrounds and skill levels is one of the biggest obstacles to good content. Luckily, there’s a whole world of apps, tools, tricks, and best practices available to help.

    Scott Kubie

    Senior Content Strategist, Brain Traffic
  • 5:00 - 7:00

    Mid-Conference Event

    Join us for a mid-conference celebration at Blend Interactive. There will be light hors d'oeuvres, drinks, and great conversation with fellow attendees and speakers.

Thursday, April 26, 2018

  • 8:00

    Registration

  • 8:30 - 12:00

    “The Accessible Editor”

    Your website's not just designed for your audiences: it's designed for everyone. Which means it needs to be accessible to everyone.

    Often, accessibility falls into the hands of back- and front-end developers. But just as important is the ongoing maintenance of content within your CMS - the headings and images and alt tags and simple verbiage used to communicate your brand's message: a message that deserves to be seen and heard by everyone.

    Corey Vilhauer

    User Experience Architect, Blend Interactive
  • 12:00 - 1:30

    Lunch

  • 1:30 - 5:00

    “Understanding Customers: Data, Journeys and Insights”

    Everyone’s heard “you get what you measure” at one point or another, but the vast majority of us are still focusing on metrics as a speedometer - a way to find out how fast you’re going, or more accurately how many you’re getting, how long they’re staying, and what thing is the most popular. While that info is important, there’s also a chance to use data and analytics the way you use Google Maps - a way to build context about where you are, how to get where you want to be, and what there is to do in your current location.

    Jon Crowley

    Strategy Director, Cossette

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