Now What? Workshops 2018

It’s coming! Now What? Workshops will be landing in April 2018, and we’d love to have you join us for two days of hands-on workshops about how to maintain and improve your website. From keeping your site accessible for all users to making sure you measure the right metrics for your web content, there's something for everyone.

Wednesday, April 25, 2018

  • 8:00

    Registration

  • 8:30 - 12:00

    “Content structure: An editor’s perspective”

    This session will take you from narrative to chunks—without losing the story. If you come from an editorial background, content “structure” doesn’t mean the same thing it does to a technical person. But your editorial understanding of narrative structure gives you a solid framework to craft a technical content structure that can make your work even more effective.

    Laura Creekmore

    President, Creek Content
  • 12:00 - 1:30

    Lunch

  • 1:30 - 5:00

    “Build Your Digital Writing Toolbox”

    Creating content collaboratively with stakeholders, editors, designers, and writers adds complexities to the production process the average word processor just wasn't designed to handle. For many organizations, a lack of workflows that support multiple authors with varied backgrounds and skill levels is one of the biggest obstacles to good content. Luckily, there’s a whole world of apps, tools, tricks, and best practices available to help.

    Scott Kubie

    Senior Content Strategist, Brain Traffic

Thursday, April 26, 2018

  • 8:00

    Registration

  • 8:30 - 12:00

    “The Accessible Editor”

    Your website's not just designed for your audiences: it's designed for everyone. Which means it needs to be accessible to everyone.

    Often, accessibility falls into the hands of back- and front-end developers. But just as important is the ongoing maintenance of content within your CMS - the headings and images and alt tags and simple verbiage used to communicate your brand's message: a message that deserves to be seen and heard by everyone.

    Corey Vilhauer

    User Experience Architect, Blend Interactive
  • 12:00 - 1:30

    Lunch

  • 1:30 - 5:00

    “Understanding Customers: Data, Journeys and Insights”

    Everyone’s heard “you get what you measure” at one point or another, but the vast majority of us are still focusing on metrics as a speedometer - a way to find out how fast you’re going, or more accurately how many you’re getting, how long they’re staying, and what thing is the most popular. While that info is important, there’s also a chance to use data and analytics the way you use Google Maps - a way to build context about where you are, how to get where you want to be, and what there is to do in your current location.

    Jon Crowley

    Strategy Director, Cossette

Event Sponsors

The Now What? Workshops wouldn’t be what it is without our sponsors.


Become a Sponsor

Are you interested in reaching smart marketers, web professionals, and business leaders in the region?

Become a Sponsor