“Build Your Digital Writing Toolbox”

Creating content collaboratively with stakeholders, editors, designers, and writers adds complexities to the production process the average word processor just wasn't designed to handle. For many organizations, a lack of workflows that support multiple authors with varied backgrounds and skill levels is one of the biggest obstacles to good content. Luckily, there’s a whole world of apps, tools, tricks, and best practices available to help.

In this workshop, you’ll learn a simple and memorable framework to help you choose the right tools and get the writing done. Anyone on a team that has to write web, business, or informational copy on a regular basis can benefit from this workshop.

A few things we’ll cover:

  • Time-saving resources for overworked content production teams
  • Tools for generating ideas together and organizing the results
  • Apps and techniques for collaborating on drafts without losing your work—or your sanity

About the Speakers

Scott Kubie

Senior Content Strategist, Brain Traffic


Scott Kubie is a senior content strategist at Brain Traffic, a Minneapolis-based content strategy consultancy. Scott has worked previously as a digital strategist focused on early-stage startups, and was the first UX content strategist at Wolfram, makers of Mathematica and Wolfram|Alpha.