Wednesday, April 13, 2016
8:00 - 8:30
8:30 - 12:00
Content strategy is about providing the right content, to the right people, at the right times, for the right reasons. Yet, we don’t always make smart decisions about what content we produce and why. Ensure you spend your time and money on content efforts that make sense for your organization and your audiences with a core strategy. In this workshop, we’ll walk through a five-step process for defining it. This is truly a workshop, emphasis on work. You’ve been warned.
Meghan CaseyLead Content Strategist, Brain Traffic
12:00 - 1:30
Break for Lunch (on your own)
1:30 - 5:00
Redesigning a website with shiny, new content can be hard. Managing, maintaining, and improving the content you’ve got long after launch is even harder. There’s so much we need to know: Is our investment in content strategy paying off? Are we communicating the right message? Reaching the right audience? Does the content support our business goals and audience needs like we intended?
Rebekah CancinoContent Strategy and UX Consultant