Wednesday, April 26, 2017
8:00 - 8:30
8:30 - 12:00
Writing for the web is messy and complicated. As web content managers, we must weigh user needs against stakeholder demands, tight timelines, budget constraints, and more. We’re often thrown into projects that are already underway or lack a clear strategy. Our work is constrained by organizational pressures.
In this workshop, we’ll talk about aligning content with project goals, creating a strategy that puts users first, and building products that can maintain momentum and success, even after we’re gone.
Emileigh BarnesContent Designer, 18F
Kate GarklavsContent Designer, 18F
12:00 - 1:30
Break for Lunch (on your own)
1:30 - 5:00
We all want to create useful, usable content—and we want to deliver that content to the right users. But how do we know what works? And how do we use these insights to inform and adapt our content strategy?
Effective content measurement relies on clearly defined goals. What is the purpose of your website and web content? What actions do we want users to take? How do we define success for our web presence and related content?
Rick AllenPrincipal, ePublish Media, Inc.