“Defining Your Core Content Strategy”

Content strategy is about providing the right content, to the right people, at the right times, for the right reasons. Yet, we don’t always make smart decisions about what content we produce and why. Ensure you spend your time and money on content efforts that make sense for your organization and your audiences with a core strategy. In this workshop, we’ll walk through a five-step process for defining it. This is truly a workshop, emphasis on workYou’ve been warned.

About the Speakers

Meghan Casey

Lead Content Strategist, Brain Traffic


As the lead content strategist at Brain Traffic, Meghan helps clients across industries solve the messy content problems most organizations encounter every day. Her book The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right was published by Peachpit in the summer of 2015.