“Getting Started With User-Centered Content”

Writing for the web is messy and complicated. As web content managers, we must weigh user needs against stakeholder demands, tight timelines, budget constraints, and more. We’re often thrown into projects that are already underway or lack a clear strategy. Our work is constrained by organizational pressures.

In this workshop, we’ll talk about aligning content with project goals, creating a strategy that puts users first, and building products that can maintain momentum and success, even after we’re gone.

About the Speakers

Emileigh Barnes

Content Designer, 18F


Emileigh Barnes is a content designer at 18F. An advocate of plain language and the Oxford comma, you can check out her work at everykidinapark.gov, beta.fec.gov, and in academic and literary journals. She’s the author of two poetry chapbooks. If not at work, Emileigh’s probably watching West Wing reruns or hanging out at the dog park with her boxer, Huckleberry Finn.

Kate Garklavs

Content Designer, 18F


Kate Garklavs is a content designer at 18F, where she helps federal agencies with long-range planning and crafting impactful, user-centered content. She’s worked on my.uscis.gov, standards.usa.gov, labs.usa.gov, and more.

A longtime lover of language, Kate earned her MFA in fiction writing from the University of Massachusetts Amherst. Before joining 18F, she led editorial and education strategy at Scripted.com, and also designed online fine arts coursework. Find her on Twitter as @ueberkatester.