“Zen and the Art of Content Maintenance”

There’s nothing quite like writing for the web, except of course the planning, structuring and general upkeep of that writing once it’s gone live. This workshop will explore planning for future content – from keeping our audiences and goals in check to developing simple and usable editorial processes.

About the Speakers

Corey Vilhauer

User Experience Architect, Blend Interactive


Corey Vilhauer is a user experience strategist at Blend Interactive, a web strategy, development, and design firm in the middle of the Midwest. He is a recovering advertising copywriter and a closeted fan of professional wrestling. He writes at length about methodology, empathy, and small-business content strategy at Eating Elephant, and writes about other things at Black Marks on Wood Pulp.